Coca-Cola’s values include leadership, collaboration, integrity, accountability, passion, diversity, and quality ( Mission, vision & values, 2016). The values remain quite obscure even though the company has provided a brief explanation. Only two values are consistent with the ethical principle mentioned. These values are leadership and quality. Business key facts and figures. We are the largest Coca-Cola franchise bottler in the world by sales volume. We produce and distribute trademark beverages of The Coca Cola Company, offering a wide portfolio of 134 brands to a population of more than 270 million. With over 97 thousand employees, we markets and sells approximately 3.8 billion We are guided by shared Values that we will live by as a company and as individuals: Leadership: “The courage to shape a better future”. Passion: “Committed in heart and mind”. Integrity: “Be real”. Accountability: “If it is to be, it’s up to me”. Collaboration: “Leverage collective genius”. Innovation: “Seek, imagine Coca-Cola’s Values and Analysis On the same page as the mission and vision statements, Coca-Cola shares its values. These values are based on virtues and do not need much explaining. Coca-Cola’s values are: leadership, collaboration, integrity, accountability, passion, diversity and quality. As stated earlier, these are the merits the Rooted in our Values. Our founder, Milton Hershey, had a vision to make chocolate accessible to everyone. His dedication to creating a better world continues to inspire our mission statement or as we call it, our purpose, of making more moments of goodness. Our brands and values create a unique place in people’s hearts and minds Coca-Cola’s vision is all about the global market, and expansion. Coca-Cola’s mission clearly states they plan to refresh the world, inspire moments of optimism and happiness, and create value and make a difference in the world (The Coca-Cola Company, 2012). Coca-Cola has not been narrow-minded but… August 31, 2020. The Coca-Cola Company announced strategic steps to reorganize and better enable the Coca-Cola system to pursue its Beverages for Life strategy, with a portfolio of drinks that are positioned to capture growth in a fast-changing marketplace. The company is building a networked global organization, combining the power of scale Make a difference. Our mission is: To refresh the world in mind, body and spirit. To Inspire moments of optimism and happiness through our brands and actions. To create value and make a difference. Vision Statement Vision Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. .

coca cola company mission and vision